TaxCoach Briefs:    August 6, 2009

Volume 4, Number 33

• Marketing Minute: Historic Opportunity?
• New Resource: Ed's Birthday and TaxCoach "Press Club"
• New Resource: Member Call-In With Ed and Keith

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MARKETING MINUTE (EAL)
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HISTORIC OPPORTUNITY?

I spent six hours yesterday in my monthly mastermind group meeting. Our group consists of about a dozen regular attendees, plus occasional guests, and always generates actionable ideas for me to take back to Keith and TaxCoach.

Yesterday we had a special discussion about the state of the economy. Specifically, we discussed author Harry Dent's latest bestseller, The Great Depression Ahead. Dent's premise is that demographic trends are driving the economy towards a major depression, with deflating sinkholes in stocks, real estate, and commodities, that may last a decade or more. He also predicts marginal tax rates will reach as high as 70%.

Dent outlines a step-by-step program for surviving the coming depression. Specifically, he advises shifting investments into cash, money markets, and highest-quality government, municipal, and corporate bonds. When asset values crash, he argues, those who stay "lean and mean" will enjoy once-in-a-lifetime buying opportunities.

Dent's premise isn't likely to put smiles on many faces. But you don't have to buy into it to know that the part of his prediction calling for higher taxes is right. And Keith and I firmly believe this is the single greatest tax-marketing opportunity of our time.

Here's one way to get rich in business. Find a stampeding herd, and stand in front of it!

What will happen when taxes go up? Especially if they go up to 50%, 60%, or 70%? Well, there will be a whole lot of clients desperate for ways to cut those outrageous tax bills!

Finding the stampeding herd won't be hard. Picture one of those 1930s black-and-white horror flicks, with the angry villagers carrying torches to the gloomy castle. Now imagine those "villagers" are affluent taxpayers, crazed for revenge against the accountants who didn't show them how to avoid the new taxes!

So how do you stand in front of them? We recommend that you focus your marketing on proactive tax planning. Your best clients are already nervous that taxes are going up. Think how they'll react if current rates double!

We'll bring you more on this topic as the fall tax-planning season heats up. But please don't miss this opportunity here. I remember working on Representative Jack Kemp's staff as he shepherded the 1986 Tax Reform Act through Congress to eventual passage. I cannot think of anything remotely resembling this opportunity since that historic occasion. If you miss it, it won't matter where tax rates are, because you won't have nearly the income you should have had to be taxed!

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NEW RESOURCE (EAL)
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ED'S BIRTHDAY AND TAXCOACH "PRESS CLUB"

Last week, I announced that Monday, August 10, is my birthday. I'll be 45, and I want to celebrate with it with you. So we're rolling out our newest elite-level marketing program with a special discount through the rest of 2009. And we're doing it in perfect time for you to take advantage of the historic marketing opportunity we just discussed!

"Press Club" is a territory-exclusive, done-for-you program that focuses on finding and keeping clients. What's so special about it? Well, it includes:

1. A comprehensive Marketing Analysis designed to identify your best clients and prospects -- the "A" clients that make your ideal long-term clients

2. A Referral Generation system designed to "clone" those best clients

3. An Online Marketing system designed to convert website visitors into live prospects and clients

4. A Client Retention system designed to turn transactions into relationships and customers into clients

5. Monthly masterminding calls with TaxCoach peers from across the country

6. Monthly one-on-one coaching calls where you can discuss any practice development or management topic (Tiger Woods is the best golfer in history -- if he has a coach, shouldn't you?)

7. Free admission to all TaxCoach events, including multi-day Roundtables and special national gatherings

8. Your base annual TaxCoach membership ($828 value)

And, as part of my 45th birthday celebration, we're offering a $99/month discount for applications you fax to us on Monday, August 10. So take a look at the complete program, and be ready to fax in your application on Monday!

But -- this is a territory-exclusive program. Just one TaxCoach member per area gets to take advantage of this program. And areas are already going fast! So be ready to fax in your application Monday -- don't wait until Tuesday!

For complete details, including a preliminary enrollment form, visit www.taxcoachpressclub.com.

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NEW RESOURCE (KAV)
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MEMBER CALL-IN WITH ED AND KEITH

Our next Member Call-In session will be Wednesday, August 12. Check the "Contact Us" button within TaxCoach for registration instructions.

Please note that while our elite members (All-Stars, Press Club, and Hall of Fame) can still schedule time directly with Ed as part of their coaching programs, we simply cannot answer marketing and tax-strategy questions via email or unscheduled calls. We'll make as many call-ins available as we can, and we'll talk to you then.

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We're happy to answer your questions on TaxCoach content or features. (Save marketing and tax strategy questions for Member Call-Ins.) For best response, email support@taxcoachsoftware.com. If we think the answer will be useful to all of our members, we'll publish it (anonymously) here in the 'Member Q & A' section of TaxCoach Briefs.

Regards,

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